DK Creative Design ServicesCreative Studio
Normanside Country ClubGolf Course
Leafy PeaksCannabis Dispensary
Kurver KremeIce Cream Shop
Upstate Wine & SpiritsLiquor Store
Beer Bones TaproomBar & Restaurant
Lily & Willow Co.Houseplant & Gardening Store
Dr. Alexandra SullivanProfessional Portfolio
Side Pies PizzaPizza Delivery Service
The West Firm, PLLCLaw Firm
SEO · AI Search · PPC · Websites — Upstate New York
Growthopedia
grow·tho·pe·di·anoun
From growth + encyclopedia. Albany, New York.
- An SEO, AI search, PPC and website practice built and run by Jen Cannizzo.
- The answer people (and AI) find first.
See also: Free AI Visibility Check, Services, Selected work.
Where local businesses become the answer people (and AI) find first. Built and run by founder Jen Cannizzo in Albany.
42.6526° N · 73.7562° W
Home base
Rooted in Albany.
Growing the Capital Region.
- 4counties served
- 35+town pages
- U.S.remote clients
Fig. 1 — The New York State Capitol, Albany. Home base since day one.
Answer-first strategy
Every page is built to answer the question your customer is actually typing, or asking ChatGPT.
Found on Google and in AI
Technical SEO, local SEO and generative engine optimization working as one system.
Sites that convert
Fast, accessible websites with forms and funnels tuned until the leads come in.
Meet the founder
Hi, I’m Jen. I care about how small businesses get found, and I bring agency-level SEO, without the agency runaround, to the people who keep upstate New York running.
Services
What I can help with
Eleven ways to get found, chosen and remembered. Pick one, or let me build the whole growth engine.
- 01Organic GrowthSEO ServicesTechnical, on-page and off-page SEO
- 02Local PresenceLocal SEOGoogle Business Profile, citations, reviews
- 03AI VisibilityAI Search Optimization (GEO)Show up in ChatGPT, Perplexity and AI Overviews
- 04Paid AcquisitionPPC MarketingSearch, display, shopping and video ads
- 05Site PerformanceConversion OptimizationA/B tests, forms, funnels and UX
- 06Demand CreationContent MarketingBlogs and editorial calendars that rank
- 07AudienceSocial Media ManagementContent, community and collaborations
- 08Build & OptimizeWebsite DevelopmentShopify, Squarespace, Wix, WordPress
- 09AnalyticsReporting & AnalyticsGA4, tracking and dashboards
- 10DiagnosticsSEO & Marketing AuditsBacklink, E-E-A-T and AI citation audits
- 11PartnershipsWhite-Label MarketingFulfillment for agencies
See every service →Not sure where to start? Run the free AI Visibility Check →
Selected work(6)
All clients →
Service areas
Planted in the Capital Region.
Local SEO is local. I know these towns, their search habits and their competition, and every one gets its own page.
Explore the map →✦Outside New York? I work with remote clients across the U.S. and partner agencies through white-label.
Field notes
From the blog
Content Strategies for Generative AI Search
PPC Campaign Optimization Strategies
Citations and Backlinks for Local SEO
How to Scale Your Agency with White-Label Partners
How to Track AI Overviews
How to Improve Site Speed and Core Web Vitals
Website Accessibility Best Practices
What Is Generative Engine Optimization?
Five stars across every review
Businesses across New York
Capital Region service areas
Core services under one roof
Kind words
★★★★★
Working with Jen Cannizzo and Growthopedia has been a game-changer for Leafy Peaks. Since our site launch, we’ve seen a huge improvement in organic visibility.Leafy PeaksGoogle review
Start a project
Let’s make you findable.
Tell me what you’re working on. I read every message and reply with honest next steps.
- Free strategy call, no pressure
- Honest, data-backed recommendations
- Reply within one business day