ABOUT ME

I began my digital marketing and SEO career in 2018 when I founded my first e-commerce brand in the houseplant industry, Growthopedia. Building that business from the ground up required me to develop expertise in search engine optimization, content strategy, website design, social media management, and conversion-focused digital marketing. What started as an entrepreneurial project quickly became the foundation of my long-term career.

Born and raised in Westchester, NY, I developed a strong work ethic and a results-driven mindset early on. Growthopedia itself was inspired by hands-on experience in gardening and building something tangible from the ground up, reinforcing the importance of patience, consistency, and long-term growth.

Before transitioning fully into marketing, I studied nursing at the University at Buffalo and worked as a full-time Emergency Medical Technician in Yonkers, NY during the COVID-19 pandemic. That experience sharpened my ability to operate under pressure, manage complex situations, and communicate clearly with people who needed real solutions.

After pivoting careers, I built and scaled multiple mental health advocacy campaigns across social platforms, focusing on PTSD, anxiety, and depression awareness. This strengthened my ability to create purpose-driven content that resonates, builds trust, and drives engagement.

Professionally, I have since worked in agency environments managing SEO strategy, technical audits, content optimization, and performance reporting for clients across healthcare, education, legal, home services, and e-commerce industries. Today, through Growthopedia, I help small and mid-sized businesses across New York, particularly Albany County and Westchester County, improve visibility, drive qualified traffic, and convert online demand into measurable growth through data-driven SEO and website strategy.

JEN CANNIZZO
jen.cannizzo@growthopedia.com
+1(914)953-1929

EDUCATION

  • Westchester Community College

    Associate in Health Sciences and Social Sciences (A.S)

    August 2017 - May 2019

  • University at Albany, SUNY

    Bachelor of Science in Public Health (B.S)

    August 2020 - May 2022

EXPERIENCE + CREDENTIALS

ADVANCED TOOL PROFICIENCIES

  • SEO Tools:  Screaming Frog, JetOctopus, Google Search Console, Searchmetrics, STAT, MOZ, SEMrush, Ahrefs, YoastSEO, Page Speed Insights

  • Analytics Platforms: Adobe Analytics, Datorama, Tableau, Looker Studio, Google Analytics (UA and GA4), Amplitude

  • Content Management Systems - Squarespace, Contentful, Shopify, Wordpress, Wix. 

  • Workspaces / Task Management Platforms: Microsoft 365, Google Workspace (Vlookups, Advanced Functions, Pivot Tables etc), Slack, Teams, Asana, JIRA/Atlassian, Harvest

  • Languages - English, HTML (Intermediate), CSS (Basic), JavaScript (Basic)

SEO ACCOUNT COORDINATOR

September 2023 - Present

SEO ACCOUNT ASSOCIATE

July 2022 - September 2023

SEO & Digital Marketing Consultant

  • Create, optimize, and maintain comprehensive data views in Tableau, Datorama, and Looker Studio to analyze PPC and SEO performance, non-brand vs. brand metrics, query and page-level data, keyword rankings, and conversion rates, driving data-informed decision-making.

  • Manage JIRA and Asana dashboards for task and project tracking, coordinating with Account Managers, Content Writers, and internal teams to ensure timely project completion, streamline workflows, and enhance cross-functional collaboration.

  • Conduct extensive technical audits for websites with 500 to 100,000 URLs, assessing page speed, core web vitals, duplicate content, metadata, mixed content, orphaned pages, and broken links, followed by a detailed technical appendix with actionable recommendations.

  • Perform Competitive Keyword Gap Analysis using SEMrush and Ahrefs, evaluating changes in top-performing keywords and analyzing data from 10+ competitors to identify new ranking opportunities and optimize existing content for improved SERP visibility.

  • Develop editorial calendars using a 300k+ keyword list, prioritizing content by MSV, traffic, and ROI.

  • Evaluate website authority by analyzing external link quality, identifying outreach opportunities, and comparing domain authority with competitors, detecting broken backlinks, unlinked mentions, and other link-building opportunities to enhance site credibility and rankings.

Advanced Certificates

  • Utilize advanced tools such as Google Search Console (GSC), PageSpeed Insights, WebPageTest, Jet Octopus, and Screaming Frog to perform comprehensive technical audits, analyze website performance, and identify optimization opportunities.

  • Execute bulk metadata and body copy optimizations monthly, supporting implementation across content management systems like Squarespace, Shopify, WordPress, and Contentful, ensuring alignment with SEO best practices and integration of competitive non-brand keywords

  • Track and report hours using Harvest to ensure accurate project billing and effective time management, optimizing resource allocation and project bandwidth.

  • Support SEO audit production and presentation, effectively communicating complex findings to multiple clients to drive strategic improvements and informed decision-making.

  • Participate in client meetings by documenting discussions, action items, and ensuring follow-up, while reviewing and organizing automated call notes to facilitate clear and effective communication.

  • Develop and write content briefs with recommendations for internal linking, FAQ content, keyword research, and metadata optimizations, analyzing SEO trends and competitor strategies to ensure content relevance and effectiveness.

  • Conduct data analysis for weekly, monthly, and quarterly reports across 6+ clients in various industries, focusing on YoY and MoM trends in organic and paid search traffic.

  • Perform quality assurance (QA) checks on all client deliverables to ensure accuracy and maintain high standards before submission.

Since 2018

  • Built and launched five websites/brands, driving significant local SEO traffic using Shopify, Squarespace, and Wix. 

  • Managed 6+ client websites, delivering SEO optimization, ad creation, and social media content to enhance visibility and engagement.

  • Developed an SEO-focused blog with content on plant care, pest control, and mental health, supported by a detailed editorial calendar.

  • Created engaging social media campaigns aligned with current events, leveraging tools like Canva and Adobe Creative Studio to boost brand awareness.

  • Designed and executed targeted ad campaigns using Meta for Business, Google Ads, and TikTok Ads to maximize ROI.

  • Fostered industry partnerships and provided customer support to drive growth and collaboration.

  • Google Analytics Certification

  • EMT-B License            

  • Custom Reporting Dashboards (Tableau, Looker Studio, Datorama)

  • Google Ads Certification          

  • STAT Fundamentals

  • Searchmetrics Certifcation

INDUSTRIES & SITE SIZES