CRO Services & Conversion Strategy

I plan and run CRO programs for brands in Albany, Delmar, Troy, Saratoga, and the Capital Region. I analyze funnels, form friction, and UX to remove blockers and raise conversion rates. I test headlines, layouts, and offers with clean hypotheses and clear success metrics. I document wins, roll out learnings, and align every change to revenue.

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Conversion Rate Optimization (CRO) is the process of analyzing how users interact with your website and improving design, messaging, and user experience to increase the percentage of visitors who take meaningful action—whether that’s filling out a form, making a purchase, or booking a consultation. Through A/B testing, heatmap tracking, and funnel analysis, I identify friction points that prevent conversions and implement data-backed solutions to remove them.

A strong CRO strategy ensures every page element—copy, layout, call-to-action, and offer—works toward a measurable business goal. The result is a higher return on traffic you already have, without increasing ad spend.

If your site gets visitors but few conversions, you’ll see exactly where and why performance drops, plus what actions to take next.

Ideal Clients for This Service:

  • Best for businesses driving traffic but struggling to convert leads

  • Perfect for eCommerce stores seeking higher checkout completion rates

  • Designed for agencies needing expert A/B testing or UX audits

  • Ideal for startups refining user flows before scaling campaigns

  • Recommended for service-based brands optimizing contact form performance

Jen Cannizzo Profile Image JEN CANNIZZO PRESIDENT OF GROWTHOPEDIA

Education

  • 🎓Westchester Community College
  • 🎓University at Albany, SUNY

Statistics & Results


  • Conversion Rate Optimization results depend on the amount of traffic and the number of test variations running. Typically, I see measurable lifts within 3–6 weeks once an A/B test gathers statistically significant data. First, I analyze existing traffic and identify high-impact pages like landing or checkout flows. Then, I build hypotheses and run controlled experiments to confirm what works best. Once validated, I implement winning variations across your site for consistent growth. Unlike surface-level tweaks, I focus on sustainable improvements that compound over time. When paired with analytics dashboards, you’ll see clear before-and-after data showing conversion lifts and ROI improvements.


    If you want to shorten your learning curve and optimize based on evidence, contact hello@growthopedia.com to start your first CRO test cycle.

  • CRO focuses on increasing measurable outcomes like leads or purchases, while UX design centers on user satisfaction and ease of navigation. I bridge both disciplines. Through heatmap tracking, funnel visualization, and behavioral analysis, I identify design elements that confuse or distract visitors. Then I test variations that simplify decision-making and encourage action. For example, adjusting form fields, CTA placement, or headline clarity can boost conversions by 10–30%.

    Unlike general UX changes driven by aesthetics, CRO adjustments are validated by performance data. Every layout or copy decision I make is backed by test results, not assumptions. This ensures design choices directly impact business growth.

    For a data-driven review of your UX through a CRO lens, email hello@growthopedia.com to schedule an audit.

  • I prioritize A/B tests based on a data-to-impact matrix—focusing on elements most likely to influence conversions with minimal development effort. First, I review analytics, heatmaps, and scroll depth to locate friction points. Next, I rank pages by potential value, giving priority to forms, landing pages, and checkout steps. Each test includes a clear hypothesis, measurable KPIs, and an expected lift percentage.

    This structured method eliminates guesswork and ensures each experiment aligns with your goals. Unlike random testing, I document every variation and analyze post-test behavior to extract insights for future campaigns. Over time, this builds a library of proven tactics specific to your audience.

    If you’re unsure where to start, I can create a prioritized CRO roadmap customized to your traffic and goals. Contact hello@growthopedia.com for a free initial assessment.

  •  Yes. CRO directly increases ROI from paid media by converting more of the traffic you’re already paying for. I often connect paid campaign data with on-site behavior to diagnose where visitors drop off after clicking an ad. For example, a high-performing ad may lead to a landing page with weak CTAs or too many form fields. Through A/B testing, I optimize ad-to-landing page continuity, ensuring your message and layout align with user intent.
    By improving relevance and reducing friction, conversion rates rise without increasing ad spend. I also integrate GA4 and Looker Studio dashboards to visualize how CRO changes affect CPC efficiency and cost per conversion.

    If your ads get clicks but not sales, I can help bridge that gap. Reach out at hello@growthopedia.com to align your CRO and paid strategies.

  • CRO success is measured by more than just conversion rate lifts. I evaluate multiple metrics—form completion, scroll depth, time on page, and micro-conversions—to capture the full impact of design and copy changes. First, I establish a baseline of current performance using analytics data. Then, after implementing test results, I track improvements in both macro and micro goals to verify sustainable growth.

    Unlike agencies that focus solely on vanity metrics, I connect CRO outcomes to revenue and lead quality. This includes tracking post-click behavior and retention to ensure each optimization contributes to long-term ROI. I use dashboards to visualize trends so you can see real-time results and ongoing gains.

    For a metric-driven CRO strategy built on transparency and measurable impact, contact hello@growthopedia.com to start optimizing your site performance.



1
Step One
Analyze

I review heatmaps, funnels, and behavior data to uncover friction in the conversion path.

2
Step Two
Test

I create A/B tests and UX adjustments to validate what increases engagement and sales.

3
Step Three
Optimize

I apply proven wins sitewide and track measurable improvements in conversion rate and ROI.

Explore specialized conversion rate optimization services that identify friction, test solutions, and increase engagement across every page and funnel. Each service delivers measurable improvements backed by analytics and user behavior data.

Why Work with Me?

Experience That Scales: I’ve worked with organizations of all sizes, from large enterprises managing multimillion-dollar campaigns to small businesses building their first online presence. That range means I understand what moves the needle at every level—strategy, structure, and execution.

Data at the Core: Every recommendation I make is driven by real analytics, not guesswork. I integrate Google Analytics 4, Search Console, and SEMrush data into easy-to-read dashboards that reveal what’s working, what’s not, and how to improve performance fast.

End-to-End SEO Expertise: From technical audits and site migrations to keyword strategy, metadata, UX design, and content creation—I handle every piece needed to help your website rank higher and convert better.

No Agencies. No Middle Layers: You work directly with me. That means clear communication, faster turnarounds, and strategies tailored to your business—not cookie-cutter templates.

Proven Results. Real Growth: I’ve helped enterprise brands clean up complex SEO ecosystems and guided local businesses to dominate their markets. The approach is simple: use data, focus on intent, and create content that converts.

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