E-E-A-T Audit & Trust Review Services

I provide E-E-A-T audits for businesses in Albany, Delmar, Troy, Saratoga, and the Capital Region. I assess content accuracy, author visibility, citations, and brand reputation to align with Google’s experience, expertise, authority, and trust standards. I highlight credibility gaps that may limit rankings and provide clear, actionable improvements. My audits strengthen how both users and algorithms perceive your site’s trustworthiness and quality.

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An E-E-A-T audit evaluates how well your website demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness—four core signals that Google uses to assess content quality. This process reviews your content credibility, author profiles, citations, and site transparency to ensure your brand meets modern quality and trust standards in search.

I analyze on-page factors like author bios, sourcing practices, and topical consistency, as well as off-page signals such as backlinks, brand mentions, and online reputation. You’ll receive a detailed report showing how your site aligns with Google’s quality guidelines and where it falls short.

A strong E-E-A-T framework improves ranking potential, enhances brand trust, and positions your site as an authoritative source in your industry.

Ideal Clients for This Service:

  • Best for brands in YMYL (Your Money, Your Life) industries like health or finance

  • Perfect for agencies strengthening client trust signals through audits

  • Designed for publishers ensuring content authenticity and transparency

  • Ideal for thought leaders building expert-driven authority content

  • Recommended for regulated businesses improving credibility and compliance

Jen Cannizzo Profile Image JEN CANNIZZO PRESIDENT OF GROWTHOPEDIA

Education

  • 🎓Westchester Community College
  • 🎓University at Albany, SUNY

Statistics & Results


  • AI systems like Google’s AI Overviews and Perplexity rely heavily on content quality signals when deciding which brands to cite. Pages that demonstrate clear experience, verified expertise, and transparent sourcing are far more likely to appear in AI-generated responses. I review author attribution, factual accuracy, and brand reputation to ensure your content aligns with these standards.
    Growthopedia integrates generative engine optimization principles into each E-E-A-T audit so your site performs well across both traditional rankings and AI search experiences. Strengthening expertise and trust makes your content more discoverable, reliable, and reusable within evolving AI ecosystems.

  • A content audit measures engagement and keyword coverage, while an E-E-A-T audit examines credibility factors such as author visibility, reputation, and sourcing. The goal is to evaluate how trustworthy your site appears to both users and algorithms, not just how much content it publishes.
    I analyze elements like author bios, citation standards, and topical authority to identify weak points. Growthopedia combines this evaluation with content marketing improvements that enhance depth, accuracy, and narrative consistency. This approach strengthens both discoverability and perception of authority.

  • Yes. When content clearly demonstrates expertise and reliability, it attracts organic backlinks from reputable domains. These signals increase trust flow and domain authority, which in turn elevate ranking potential. I connect E-E-A-T improvements with off-page optimization to help your brand earn credible mentions and citations.
    Growthopedia’s marketing audits often uncover missing author credibility or inconsistent sourcing that limit link acquisition. Addressing those issues strengthens your authority network and encourages natural backlink growth.

  • YMYL sectors like finance, health, or legal require higher accuracy and transparency to satisfy Google’s quality standards. I evaluate compliance elements such as author credentials, policy pages, disclaimers, and citation formats. The process ensures your site meets both search expectations and industry regulations.

    Growthopedia’s audits are tailored for sensitive verticals, balancing factual rigor with clear UX and conversion flow. This combination builds trust with users while reinforcing your authority signals in search engines.

  • Timelines depend on your site’s size, content quality, and reputation baseline. Most businesses begin to see improved credibility and visibility within two to three months after implementing structured updates. I prioritize technical fixes first, followed by content enhancements and off-page reputation building.

    At Growthopedia, every audit includes a roadmap with measurable checkpoints for transparency. Once improvements are live, I monitor shifts in organic performance and trust signals to verify lasting gains in authority and brand reliability.



1
Step One
Evaluate

I assess expertise, experience, author trust, and content credibility across key pages.

2
Step Two
Benchmark

I compare your signals against top competitors and Google’s quality standards.

3
Step Three
Enhance

I recommend content, author, and trust updates that strengthen authority and ranking potential.

Explore complementary audits that enhance content quality, authority, and technical performance. Each service supports E-E-A-T improvements by strengthening visibility, trust, and ranking stability.

Why Work with Me?

Experience That Scales: I’ve worked with organizations of all sizes, from large enterprises managing multimillion-dollar campaigns to small businesses building their first online presence. That range means I understand what moves the needle at every level—strategy, structure, and execution.

Data at the Core: Every recommendation I make is driven by real analytics, not guesswork. I integrate Google Analytics 4, Search Console, and SEMrush data into easy-to-read dashboards that reveal what’s working, what’s not, and how to improve performance fast.

End-to-End SEO Expertise: From technical audits and site migrations to keyword strategy, metadata, UX design, and content creation—I handle every piece needed to help your website rank higher and convert better.

No Agencies. No Middle Layers: You work directly with me. That means clear communication, faster turnarounds, and strategies tailored to your business—not cookie-cutter templates.

Proven Results. Real Growth: I’ve helped enterprise brands clean up complex SEO ecosystems and guided local businesses to dominate their markets. The approach is simple: use data, focus on intent, and create content that converts.

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