PPC Reporting & ROI Analysis Services

I provide PPC reporting and analysis services for businesses in Albany, Delmar, Troy, Saratoga, and the Capital Region. I track ad spend, cost per conversion, and revenue impact across all campaigns. My reports identify wasted spend and uncover opportunities to increase ROI.

+1(914)418-4020

hello@growthopedia.com

What Is PPC Reporting and Analysis?

PPC reporting and analysis provide a detailed understanding of how your paid advertising campaigns perform across platforms like Google Ads, Meta, and LinkedIn. This process tracks key metrics such as click-through rates, cost per acquisition, and conversion value to determine where your budget drives the best results—and where it’s underperforming.

Through structured dashboards and ongoing data reviews, PPC analysis translates complex campaign data into clear, actionable insights. It reveals which keywords, audiences, and creatives deliver the highest ROI, helping you refine strategy and allocate spend efficiently.

Consistent PPC reporting turns performance data into a roadmap for growth—enabling better decisions, stronger returns, and sustained competitive advantage in paid search and social advertising.

Ideal Clients for This Service:

Best for marketing teams optimizing ad performance and budget efficiency
Perfect for agencies delivering white-label PPC reporting
Designed for eCommerce brands tracking conversion value and spend
Ideal for startups refining multi-channel paid strategies
Recommended for enterprises measuring cross-platform ad ROI

JEN CANNIZZO PRESIDENT OF GROWTHOPEDIA

+1(914)418-4020 hello@growthopedia.com

Schedule a Consultation

Education

🎓Westchester Community College
🎓University at Albany, SUNY

Statistics & Results

Marketers consider PPC an effective channel

Businesses depend on pay-per-click advertising to grow

People have clicked on a Google ad

Frequently Asked Questions

How does PPC reporting improve campaign performance?

PPC reporting transforms raw ad data into insights that fuel optimization. By analyzing CTR, CPC, conversion rate, and audience performance, I identify which keywords, placements, and creatives deliver the highest return. Wasteful spend is reduced while high-performing segments receive more budget. Growthopedia incorporates these findings into paid campaign strategy frameworks so bidding, targeting, and copy decisions are always data-driven.

What tools are used for PPC reporting and data visualization?

I use Google Ads, Google Analytics 4, Meta Business Manager, and Looker Studio to gather and organize PPC data. These platforms track conversions, device trends, and audience behavior across campaigns. I consolidate cross-channel metrics into unified performance dashboards for transparent, real-time analysis that simplifies complex reporting into actionable insights.

How often should PPC reports be reviewed?

Weekly reviews uncover immediate shifts like rising CPC or creative fatigue. Monthly summaries highlight long-term patterns, seasonal behavior, and ROI trends. I use both: weekly micro-optimizations supported by monthly strategic adjustments to maintain efficiency and avoid performance dips.

Can PPC reporting identify audience quality, not just quantity?

Yes. PPC reporting reveals behavioral metrics like bounce rate, time on site, and conversion quality—not just click volume. I evaluate which audiences show real engagement and purchase intent, ensuring budget is focused on segments that convert. This approach prioritizes quality over vanity metrics, supporting sustainable scaling and stronger ROI.

What metrics matter most in PPC reporting?

Critical PPC metrics include CTR, cost per conversion, impression share, and return on ad spend (ROAS). I also track assisted conversions and attribution paths to measure long-term influence across platforms. Growthopedia ties these insights to organic search optimization and cross-channel performance, proving how paid campaigns enhance full-funnel visibility and ROI.

Client Testimonials

How My Process Works

Step One

Gather

I pull campaign data from Google Ads and social platforms into unified dashboards.

Step Two

Visualize

I present CTR, CPA, and conversion trends for clear performance tracking.

Step Three

Refine

I recommend bid and ad adjustments based on data to maximize ROI.

Comprehensive Reporting & Analysis

Centralized ad performance dashboards uniting data from all paid platforms.

Competitor Analysis Reports

Benchmark your PPC performance against top competitors and market leaders.

CRO Analytics

Connect PPC metrics with on-site user behavior to improve conversion efficiency.

Keyword Tracking

Monitor paid keyword performance and identify new bidding opportunities.

SEO Reporting

Compare paid and organic performance to balance total search visibility.

Social Media Reporting

Track paid social performance to measure engagement, conversions, and cost per result.

Website Performance Reporting

Assess how ad-driven traffic impacts site speed, engagement, and conversion flow.

Explore PPC reporting services that track spend, measure ROI, and uncover optimization opportunities across all ad channels.

Other Reporting Services

Why Work with Me?

Experience That Scales: I’ve worked with organizations of all sizes, from large enterprises managing multimillion-dollar campaigns to small businesses building their first online presence. That range means I understand what moves the needle at every level—strategy, structure, and execution.

Data at the Core: Every recommendation I make is driven by real analytics, not guesswork. I integrate Google Analytics 4, Search Console, and SEMrush data into easy-to-read dashboards that reveal what’s working, what’s not, and how to improve performance fast.

End-to-End SEO Expertise: From technical audits and site migrations to keyword strategy, metadata, UX design, and content creation—I handle every piece needed to help your website rank higher and convert better.

No Agencies. No Middle Layers: You work directly with me. That means clear communication, faster turnarounds, and strategies tailored to your business—not cookie-cutter templates.

Proven Results. Real Growth: I’ve helped enterprise brands clean up complex SEO ecosystems and guided local businesses to dominate their markets. The approach is simple: use data, focus on intent, and create content that converts.

PPC Reporting & ROI Analysis Services