UX/UI Design Services

I develop UX/UI frameworks based on user behavior, heatmap analysis, and accessibility best practices. I refine navigation, form design, and visual hierarchy to improve interaction rates. My goal is to build interfaces that are both aesthetically strong and conversion-focused.

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UX/UI design shapes how users experience and interact with your website or application. It blends aesthetics with functionality—ensuring every element is intuitive, accessible, and built to guide visitors toward meaningful actions. A strong UX/UI strategy doesn’t just make a site look good; it makes it feel effortless to use.

This service combines user research, wireframing, and visual design to create interfaces that are both beautiful and purposeful. Every design decision is driven by data and user behavior, balancing creativity with performance. The result is a digital experience that builds trust, improves retention, and drives conversions naturally.

A well-executed UX/UI design turns first impressions into lasting engagement—helping your brand connect, communicate, and convert with clarity.

Ideal Clients for This Service:

  • Best for brands improving usability and on-site engagement

  • Perfect for agencies managing website or app design projects

  • Designed for startups prioritizing customer experience and clarity

  • Ideal for eCommerce stores optimizing navigation and checkout flow

  • Recommended for enterprises enhancing interface design at scale

Jen Cannizzo Profile Image JEN CANNIZZO PRESIDENT OF GROWTHOPEDIA

Education

  • 🎓Westchester Community College
  • 🎓University at Albany, SUNY

Statistics & Results


How does UX/UI design impact conversions and user retention?
UX/UI design boosts conversions by reducing friction and guiding users through clear, intuitive paths. I refine layouts, buttons, spacing, and visual hierarchy so visitors know exactly where to go next with minimal effort. When experiences feel seamless, users engage more, purchase more, and return more often. Growthopedia aligns UX/UI improvements with conversion optimization frameworks to ensure every design choice supports measurable performance gains.
What’s the difference between UX and UI design?
UX (User Experience) focuses on structure, flow, and usability—how the site works. UI (User Interface) focuses on aesthetics—color, typography, and visual presentation—how the site looks. I merge both disciplines so your site functions intuitively and delivers a strong visual impression. Clear structure without strong visuals loses attention; great visuals without usability lose conversions. My approach ensures the design succeeds on both fronts.
How do you approach redesigning an existing website for better UX/UI?
I begin with a full audit of user behavior, heatmaps, and analytics to uncover friction points. I then redesign layouts, forms, navigation flow, and content structure to improve clarity and accessibility. This process is supported by technical site improvements, ensuring UX/UI updates enhance load speed, stability, and SEO performance simultaneously.
Can UX/UI design improve SEO rankings?
Yes. UX/UI affects bounce rate, dwell time, and mobile usability, all of which influence search rankings. I implement responsive layouts, clean visual hierarchy, optimized images, and streamlined code to improve engagement signals. Pairing these upgrades with organic search optimization strengthens both user satisfaction and visibility across search engines.
How do you measure the success of a UX/UI redesign?
Success is measured through conversion rate lift, engagement metrics, session duration, scroll depth, and task completion rates. I use session recordings, usability testing, and behavioral analytics to validate improvements. All results are visualized in performance dashboards, showing exactly how UX/UI changes translate into ROI and long-term user retention.


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Step One
Research

I study user behavior and brand goals to inform design strategy and structure.

2
Step Two
Design

I create intuitive interfaces that enhance usability and encourage conversions.

3
Step Three
Test

I validate designs with data and feedback to ensure seamless user experiences.

Comprehensive PPC Marketing

Full-funnel PPC campaigns designed to align ad targeting with on-site UX for better conversions.

Page Speed Optimization

Improve landing page speed and responsiveness to increase ad Quality Scores and CTR.

Shopify Development

Build high-converting Shopify stores optimized for ad traffic and checkout efficiency.

Squarespace Development

Create elegant, conversion-focused Squarespace sites for smooth PPC landing experiences.

Website Maintenance

Maintain consistent UX across campaigns by optimizing form flow and interaction design.

Website Migrations

Preserve site UX and analytics integrity during migrations without disrupting PPC performance.

Website Redesign

Redesign pages for modern UX standards and seamless alignment with paid campaign goals.

Wix Development

Optimize Wix websites for speed, SEO, and user experience to improve ad performance and conversions.

WordPress Development

Build and optimize WordPress sites for SEO, speed, and PPC landing performance that drives measurable ROI.

Explore UX/UI design services that enhance usability, improve post-click engagement, and increase ROI across paid campaigns.

Why Work with Me?

Experience That Scales: I’ve worked with organizations of all sizes, from large enterprises managing multimillion-dollar campaigns to small businesses building their first online presence. That range means I understand what moves the needle at every level—strategy, structure, and execution.

Data at the Core: Every recommendation I make is driven by real analytics, not guesswork. I integrate Google Analytics 4, Search Console, and SEMrush data into easy-to-read dashboards that reveal what’s working, what’s not, and how to improve performance fast.

End-to-End SEO Expertise: From technical audits and site migrations to keyword strategy, metadata, UX design, and content creation—I handle every piece needed to help your website rank higher and convert better.

No Agencies. No Middle Layers: You work directly with me. That means clear communication, faster turnarounds, and strategies tailored to your business—not cookie-cutter templates.

Proven Results. Real Growth: I’ve helped enterprise brands clean up complex SEO ecosystems and guided local businesses to dominate their markets. The approach is simple: use data, focus on intent, and create content that converts.

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