Page Speed Optimization & Load Time Fixes

I provide page speed optimization services for businesses in Albany, Delmar, Troy, Saratoga, and the Capital Region. I optimize server response times, minify assets, and improve Core Web Vitals to enhance both SEO and user experience. My process makes websites faster, smoother, and more competitive.

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Page speed optimization focuses on improving how quickly your website loads and responds for users. Fast-loading pages create better first impressions, reduce bounce rates, and increase conversions while meeting Google’s technical expectations for modern websites. Speed is more than convenience—it’s a direct factor in both SEO performance and overall user satisfaction.

This process involves analyzing site performance, identifying bottlenecks, and applying technical improvements such as caching, compression, and lazy loading. Each adjustment is designed to enhance efficiency without compromising design or functionality.

When your site runs smoothly and loads quickly, it builds trust, improves rankings, and keeps visitors engaged—turning better performance into measurable business growth.

Ideal Clients for This Service:

  • Best for businesses improving website performance and experience

  • Perfect for agencies conducting site audits and optimization projects

  • Designed for eCommerce brands reducing cart abandonment from slow pages

  • Ideal for startups enhancing mobile load times and accessibility

  • Recommended for enterprises maintaining high-traffic, fast-loading sites

Jen Cannizzo Profile Image JEN CANNIZZO PRESIDENT OF GROWTHOPEDIA

Education

  • 🎓Westchester Community College
  • 🎓University at Albany, SUNY

Statistics & Results


How does page speed optimization improve SEO and conversions?
Page speed optimization improves SEO by reducing bounce rates, increasing dwell time, and strengthening Core Web Vitals—all key ranking signals. Faster loading creates smoother user experiences, leading to higher engagement and increased conversion rates. I optimize metrics like Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) to enhance speed and stability. Growthopedia integrates these enhancements with organic search optimization so every performance gain supports visibility and revenue growth.
What are the main causes of slow page speed?
Major causes include uncompressed images, render-blocking scripts, unused CSS, excessive plugins, and slow hosting. I run full diagnostics to pinpoint bottlenecks and then apply fixes such as caching, compression, minification, and script deferral. Addressing speed issues early prevents long-term performance decay and provides a reliable foundation for scalable growth.
How long does it take to see measurable performance improvements?
Most websites see noticeable improvements within one to two weeks after optimization begins. I use PageSpeed Insights, Lighthouse, and GTmetrix to test enhancements in real time and verify sustained performance gains. Improvements are tracked inside performance dashboards so you can visualize load time reductions across devices and browsers.
Can page speed optimization help mobile performance?
Yes. Mobile traffic is more sensitive to speed due to cellular networks and smaller devices. I apply mobile-first optimizations like responsive rendering, lazy loading, media compression, and script prioritization. These improvements reduce friction in checkout, form fills, and browsing—leading to more conversions and longer sessions.
What metrics determine successful page speed optimization?
Key metrics include Core Web Vitals (LCP, INP, CLS), TTFB, fully loaded time, and total page size. I also measure bounce rate reduction, session depth, and conversion lift to confirm technical gains translate into real user impact. These insights are incorporated into technical audits to ensure ongoing speed health and alignment with evolving search standards.


1
Step One
Audit

I analyze Core Web Vitals, scripts, and hosting setup to find speed bottlenecks.

2
Step Two
Optimize

I compress assets, refine code, and streamline loading for peak site performance.

3
Step Three
Validate

I test load times and stability across devices to ensure lasting speed improvements.

Comprehensive PPC Marketing

Full-funnel PPC strategy integrating page performance to maximize ad ROI.

Shopify Development

Enhance Shopify site speed to lower bounce rates and improve ad conversion quality.

Squarespace Development

Optimize Squarespace site performance for faster load times and stronger PPC results.

UX/UI Design

Improve user flow and interface speed for better post-click engagement and conversions.

Website Maintenance

Maintain site health and performance to ensure consistent PPC landing page speed.

Website Migrations

Preserve PPC tracking integrity during site transfers with zero downtime optimization.

Website Redesign

Redesign landing pages for faster rendering and higher PPC conversion efficiency.

Wix Development

Optimize Wix websites for speed, SEO, and user experience to improve ad performance and conversions.

WordPress Development

Build and optimize WordPress sites for SEO, speed, and PPC landing performance that drives measurable ROI.

Explore page speed optimization services that improve load times, strengthen Core Web Vitals, and boost PPC landing page performance for higher ROI.

Why Work with Me?

Experience That Scales: I’ve worked with organizations of all sizes, from large enterprises managing multimillion-dollar campaigns to small businesses building their first online presence. That range means I understand what moves the needle at every level—strategy, structure, and execution.

Data at the Core: Every recommendation I make is driven by real analytics, not guesswork. I integrate Google Analytics 4, Search Console, and SEMrush data into easy-to-read dashboards that reveal what’s working, what’s not, and how to improve performance fast.

End-to-End SEO Expertise: From technical audits and site migrations to keyword strategy, metadata, UX design, and content creation—I handle every piece needed to help your website rank higher and convert better.

No Agencies. No Middle Layers: You work directly with me. That means clear communication, faster turnarounds, and strategies tailored to your business—not cookie-cutter templates.

Proven Results. Real Growth: I’ve helped enterprise brands clean up complex SEO ecosystems and guided local businesses to dominate their markets. The approach is simple: use data, focus on intent, and create content that converts.

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