Can display advertising improve conversions or only awareness?

Both. Prospecting ads expand reach. Remarketing brings visitors back to complete actions. I design sequenced creatives that match intent stage and attribute assisted conversions so display’s impact on sales and leads is measurable.

How long until display campaigns show measurable results?

Early engagement patterns appear in 2–4 weeks. Clear ROI typically emerges after 4–8 weeks of testing and bid/creative optimization. I iterate weekly on targeting, placements, and assets to compound reach and conversions.

Display Advertising & Campaign Management

I manage display advertising for businesses in Albany, Delmar, Troy, Saratoga, and the Capital Region. I design visually optimized campaigns that target audiences through behavior, interests, and intent signals. My strategy blends creative precision with analytics to maximize impressions, clicks, and conversions.

+(914)418-4020

hello@growthopedia.com

What Is Display Advertising?

Display advertising uses visually engaging banners, images, and interactive media to promote your brand across websites, apps, and online networks. These ads appear where your audience already spends time, helping you reach new prospects and stay top-of-mind with existing ones. Through precise audience targeting and creative optimization, display campaigns can build awareness, drive traffic, and support conversions across the entire marketing funnel.

This strategy blends design, data, and placement. I focus on crafting compelling ad visuals paired with relevant messaging that captures attention quickly. Each campaign is measured for reach, engagement, and conversion efficiency, ensuring that creative assets and budgets deliver meaningful performance over time.

Effective display marketing connects storytelling with strategy—building visibility, credibility, and measurable impact for your brand online.

Ideal Clients for This Service:

Best for brands increasing awareness and digital reach
Perfect for agencies managing multi-channel ad strategies
Designed for eCommerce stores enhancing visual remarketing
Ideal for startups growing brand exposure and lead generation
Recommended for businesses investing in scalable paid media growth

JEN CANNIZZO PRESIDENT OF GROWTHOPEDIA

+1(914)418-4020 hello@growthopedia.com

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Education

🎓Westchester Community College
🎓University at Albany, SUNY

Statistics & Results

of new display ad dollars in 2025 transact programmatically

of internet users are reachable via Google Display Network across 35M+ sites and apps

growth in programmatic retail-media display ad spend in 2024; +29.3% projected for 2025

Frequently Asked Questions

How does display advertising differ from search advertising?

Display advertising focuses on visibility and brand awareness, while search advertising targets users actively seeking products or services. Display ads reach audiences across websites, apps, and YouTube’s partner network using visual creative to keep your brand top of mind. Search ads rely on intent-based keywords to capture demand. I integrate both through paid campaign strategy so awareness from display amplifies conversions from search—creating a cohesive, full funnel approach.

What platforms deliver the best ROI for display campaigns?

Google Display Network provides broad reach and cost efficiency, while programmatic platforms such as The Trade Desk and Microsoft Audience Network enable refined targeting. I select channels based on goals—awareness, retargeting, or lead generation—and continually test for cost per conversion and engagement quality. Results are tracked through analytics dashboards to identify top performing placements and eliminate waste, ensuring every impression supports measurable ROI.

Can display advertising help improve conversions or only awareness?

Display advertising impacts both awareness and conversion. Upper funnel campaigns attract new audiences, while remarketing sequences re engage users who previously visited your site. I design visuals and messaging that align with user intent and funnel stage. Tracking cross channel interactions connects display impressions to form fills, sales, and assisted conversions, transforming awareness into predictable business growth.

What metrics determine display advertising success?

Success metrics include click through rate (CTR), viewable impressions, conversions, cost per acquisition (CPA), and assisted conversions. Engagement signals such as dwell time validate ad quality and placement. I conduct weekly performance reviews using marketing audits to confirm that ad spend drives qualified visibility and tangible pipeline impact.

How long does it take to see measurable results from display ads?

Display campaigns typically show engagement improvement within two to four weeks, with clearer ROI emerging after one to two months of optimization. Early data guides adjustments to creative, targeting, and budget allocation. Ongoing testing compounds visibility, click quality, and conversions—building a scalable performance cycle over time.

Client Testimonials

How My Process Works

Step One

Plan

I define audiences, placements, and creative formats to maximize display reach and impact.

Step Two

Launch

I design and deploy high-performing visuals that align with brand goals and KPIs.

Step Three

Optimize

I monitor impressions, CTR, and conversions to refine targeting and improve ROI.

Comprehensive PPC Marketing

Builds full-funnel paid media strategies that integrate display, search, and remarketing for consistent performance.

Paid Search Campaigns

Complements display ads by targeting users with high purchase intent through search-based placements.

Product Listing Advertising

Uses visual product ads across Google Shopping to attract shoppers and increase sales conversions.

Remarketing Campaigns

Re-engages users who interacted with your display ads or site to drive repeat visibility and conversions.

Social Media Advertising

Extends your display strategy across Meta, LinkedIn, and TikTok with creative visual ad campaigns.

Video Ads

Delivers visual storytelling across YouTube and programmatic networks to strengthen brand awareness.

Explore display advertising services that enhance visibility, retarget high-value audiences, and convert impressions into measurable ROI.

Other Paid Advertising Services

Why Work with Me?

Experience That Scales: I’ve worked with organizations of all sizes, from large enterprises managing multimillion-dollar campaigns to small businesses building their first online presence. That range means I understand what moves the needle at every level—strategy, structure, and execution.

Data at the Core: Every recommendation I make is driven by real analytics, not guesswork. I integrate Google Analytics 4, Search Console, and SEMrush data into easy-to-read dashboards that reveal what’s working, what’s not, and how to improve performance fast.

End-to-End SEO Expertise: From technical audits and site migrations to keyword strategy, metadata, UX design, and content creation—I handle every piece needed to help your website rank higher and convert better.

No Agencies. No Middle Layers: You work directly with me. That means clear communication, faster turnarounds, and strategies tailored to your business—not cookie-cutter templates.

Proven Results. Real Growth: I’ve helped enterprise brands clean up complex SEO ecosystems and guided local businesses to dominate their markets. The approach is simple: use data, focus on intent, and create content that converts.

Display Advertising & Campaign Management