Video Advertising Services

I create and manage video ad campaigns for businesses in Albany, Delmar, Troy, Saratoga, and the Capital Region. I develop strategies that target specific audiences based on behavior, interests, and demographics. My goal is to deliver video ads that captivate attention and convert viewers into customers.

+(914)418-4020

hello@growthopedia.com

What Is Video Advertising?

Video advertising uses motion, sound, and storytelling to capture attention and communicate your brand message across platforms like YouTube, Meta, and LinkedIn. Unlike static ads, video engages multiple senses, making it one of the most effective formats for building trust, awareness, and conversion intent. A well-crafted video ad strategy connects creative production with data-driven targeting to reach audiences where they’re most likely to engage.

Each campaign is designed to balance creativity with measurable performance. I focus on optimizing video length, messaging, and placement to align with audience behavior and campaign goals. By blending emotional impact with analytics, video ads drive both awareness and action—turning views into leads and long-term customers.

Ideal Clients for This Service:

Best for brands expanding awareness through video storytelling
Perfect for eCommerce businesses increasing engagement and sales
Designed for agencies producing multi-platform video ad campaigns
Ideal for startups leveraging visual content to build credibility
Recommended for service providers enhancing brand presence and recall

JEN CANNIZZO PRESIDENT OF GROWTHOPEDIA

+1(914)418-4020 hello@growthopedia.com

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Education

🎓Westchester Community College
🎓University at Albany, SUNY

Statistics & Results

Marketers plan to increase spending on video ads in 2025

Digital ad revenue expected to come from video ads in 2025

Marketers say video advertising delivers strong ROI

Frequently Asked Questions

How does video advertising improve conversion performance?

Video advertising boosts conversions by combining storytelling with data-driven engagement triggers. Viewers absorb information faster through visuals, which helps communicate brand value and inspire action more effectively than static ads. I optimize video hooks, messaging clarity, and targeting for higher watch time and click-through rates. Growthopedia connects video ad results to conversion optimization frameworks to ensure creative impact translates into measurable sales and leads.

What platforms deliver the best ROI for video advertising?

ROI depends on audience type and campaign goals. YouTube provides the widest reach and high intent targeting, while Meta and LinkedIn excel in engagement and B2B conversions. Streaming platforms and short-form feeds expand awareness reach for lifestyle or brand campaigns. I evaluate each channel using performance dashboards to analyze cost per view, audience overlap, and conversion data—ensuring budgets are optimized for maximum profitability.

How do you determine the ideal video ad length and format?

The best length depends on campaign intent—short videos under 30 seconds excel for awareness, while longer formats perform better for storytelling and conversion. I test horizontal, vertical, and square layouts tailored to the platform (YouTube, Meta, mobile feeds). By tracking engagement drop-off, completion rates, and CTR, I identify which formats produce the strongest retention and conversion efficiency.

What’s the difference between video production and video advertising strategy?

Video production focuses on creating the content itself, while video advertising strategy ensures it’s delivered to the right audience with measurable impact. Many brands produce great videos that underperform due to weak targeting or poor placements. I combine creative direction with campaign management to connect production quality with performance outcomes. Integrated with paid campaign strategy, every video becomes a conversion asset informed by live performance data.

How do you measure the success of a video ad campaign?

Success is measured by view-through rate, engagement, click-through rate, and conversion attribution. I track cost per lead and return on ad spend (ROAS) to confirm profitability and isolate top-performing creatives. Using segmented data across audiences and platforms, I identify where optimizations have the highest impact. Long-term insights—like watch time and post-view conversions—feed back into new creative cycles to continually improve campaign efficiency and ROI.

Client Testimonials

How My Process Works

Step One

Concept

I develop short-form video strategies built for attention, storytelling, and retention.

Step Two

Launch

I deploy ads across YouTube and social platforms with precise audience targeting.

Step Three

Analyze

I measure watch time, engagement, and conversions to guide creative and budget decisions.

Comprehensive PPC Marketing

Full-scale PPC strategy that integrates video with search, social, and display ads.

Display Advertising

Reinforce brand recall with visual display ads that complement video campaigns.

Paid Search Campaigns

Capture active intent through search ads while video builds brand awareness.

Product Listing Advertising

Use product-focused video ads to showcase features and drive eCommerce sales.

Remarketing Campaigns

Reconnect with engaged viewers through video retargeting and sequenced storytelling.

Social Media Advertising

Extend video ad reach across Meta, TikTok, and LinkedIn to build brand engagement.

Explore video advertising services that engage audiences, enhance visibility, and convert attention into measurable growth.

Other Paid Advertising Services

Why Work with Me?

Experience That Scales: I’ve worked with organizations of all sizes, from large enterprises managing multimillion-dollar campaigns to small businesses building their first online presence. That range means I understand what moves the needle at every level—strategy, structure, and execution.

Data at the Core: Every recommendation I make is driven by real analytics, not guesswork. I integrate Google Analytics 4, Search Console, and SEMrush data into easy-to-read dashboards that reveal what’s working, what’s not, and how to improve performance fast.

End-to-End SEO Expertise: From technical audits and site migrations to keyword strategy, metadata, UX design, and content creation—I handle every piece needed to help your website rank higher and convert better.

No Agencies. No Middle Layers: You work directly with me. That means clear communication, faster turnarounds, and strategies tailored to your business—not cookie-cutter templates.

Proven Results. Real Growth: I’ve helped enterprise brands clean up complex SEO ecosystems and guided local businesses to dominate their markets. The approach is simple: use data, focus on intent, and create content that converts.

Video Advertising Services