Search Engine Optimization Services

I deliver SEO services for businesses in Albany, Delmar, Troy, Saratoga, and the Capital Region. I develop keyword strategies, optimize content, and improve site structure to increase search visibility. I track rankings, clicks, and conversions to measure progress. My goal is to turn organic traffic into qualified leads and long-term growth.

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Search Engine Optimization (SEO) is the process of improving your website’s structure, content, and authority so it ranks higher in Google search results and attracts qualified visitors. By optimizing keywords, metadata, internal linking, and technical SEO elements, I help search engines understand your pages and connect them with users actively looking for your products or services.

Effective SEO strategy goes beyond traffic growth—it builds long-term visibility, trust, and conversions. Through targeted on-page and off-page improvements, your brand earns sustainable rankings that reduce reliance on paid ads and drive consistent inbound leads. Every recommendation is based on measurable data, ensuring performance that compounds over time.

Ideal Clients for This Service:

  • Best for small businesses aiming to dominate local search results

  • Perfect for eCommerce brands growing organic sales and visibility

  • Designed for agencies seeking reliable white-label SEO consulting

  • Ideal for startups focused on scalable content and keyword growth

  • Recommended for service providers expanding regionally through organic traffic

Jen Cannizzo Profile Image JEN CANNIZZO PRESIDENT OF GROWTHOPEDIA

Education

  • 🎓Westchester Community College
  • 🎓University at Albany, SUNY

Statistics & Results


  • SEO is a long-term growth strategy, not an instant traffic generator. Most businesses begin to see measurable results within 3 to 6 months, depending on factors like competition, site health, and content quality. First, I perform a full audit to identify technical and on-page issues. Next, I optimize metadata, improve internal linking, and enhance keyword alignment across priority pages. As search engines crawl and reindex these updates, rankings and visibility start to rise.

    Unlike paid ads, SEO results compound over time. Once authority builds, your organic traffic continues to grow even without constant spending. Here at Growthopedia, I monitor keyword positions, click-through rates, and conversion data to show steady progress. By month six, most clients experience noticeable increases in qualified traffic and leads.

    If you want a realistic growth timeline backed by data, contact hello@growthopedia.com for a site evaluation.

  • On-page SEO involves optimizing your website’s internal elements—keywords, title tags, headings, content, and site structure—to make it more understandable for both users and search engines. Off-page SEO focuses on external signals that influence authority, such as backlinks, citations, and brand mentions. Both are critical for sustainable rankings.

    Here at Growthopedia, I start with a complete on-page foundation, ensuring pages are fully optimized before scaling off-page efforts. For off-page, I prioritize quality over quantity—building natural backlinks from relevant, trusted sites that support long-term growth. Unlike outdated link-building tactics, I use data-driven strategies informed by domain authority and topical relevance.

    Combining both approaches improves visibility, credibility, and organic lead flow. For a tailored on-page and off-page audit, email hello@growthopedia.com to get started.

  • Technical SEO ensures your website is crawlable, indexable, and fast—three core factors that impact visibility in search. Errors like broken links, duplicate content, or slow loading times can prevent Google from properly reading and ranking your site. I use crawl tools and analytics dashboards to identify these bottlenecks, then resolve them through structured fixes.

    A healthy technical foundation allows your keyword and content strategies to perform effectively. For example, optimizing site speed improves user experience and Core Web Vitals, both of which influence ranking and engagement. I also implement schema markup to help search engines interpret your content contextually, improving how it appears in results.

    Here at Growthopedia, I treat technical SEO as the backbone of every project—because even the best content can’t rank if search engines can’t access it. Contact hello@growthopedia.com to request a full technical audit.

  • Effective keyword strategy combines search volume, user intent, and conversion potential. I start by analyzing your existing rankings and competitor data through tools like SEMrush and Google Search Console. Then I group terms by intent—informational, navigational, or transactional—to ensure each page targets the right audience stage. This step-by-step method prevents overlap and maximizes relevance.

    Rather than chasing high-volume keywords that attract unqualified clicks, I focus on terms that align with your business goals and location. For example, a local contractor benefits more from “roof repair in Albany” than “roofing tips.” By balancing competitiveness with conversion likelihood, I ensure sustainable organic growth.

    Here at Growthopedia, every keyword recommendation ties directly to measurable ROI. Email hello@growthopedia.com to receive a customized keyword report.

  • Yes. SEO and PPC complement each other by combining long-term authority with short-term visibility. SEO builds organic rankings and trust over time, while PPC drives immediate traffic and conversions. I often use PPC data to refine SEO—analyzing which keywords and ad copy generate the most engagement. This allows me to adjust on-page content and metadata for better organic performance.

    At the same time, SEO insights help reduce paid spend by identifying organic opportunities, lowering reliance on ads for high-performing terms. Together, both channels create a balanced growth strategy that maximizes visibility and ROI.

    Here at Growthopedia, I integrate SEO and PPC reporting within Looker Studio dashboards to visualize performance across both channels. For a unified approach that connects organic and paid data, contact hello@growthopedia.com to review your strategy.



1
Step One
Assess

I perform full technical, content, and keyword audits to uncover ranking opportunities.

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Step Two
Execute

I optimize pages, metadata, and internal linking to strengthen authority and visibility.

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Step Three
Improve

I track performance and refine strategies to drive consistent, measurable organic growth.

eCommerce SEO

Optimizes product pages, metadata, and site structure to grow online sales and search visibility.

Enterprise SEO

Scales SEO for large and multi-location sites with automation, data integration, and advanced reporting.

Keyword Research

Identifies high-value terms by volume, intent, and difficulty to guide content and targeting.

Landing Page Optimization

Refines pages for higher conversions with data-backed copy, CTAs, and keyword alignment.

Mobile SEO

Improves mobile performance and Core Web Vitals to boost rankings and engagement on all devices.

Explore specialized SEO services that strengthen your site’s structure, content, and authority. Each service is designed to improve rankings, organic traffic, and lead generation across all search channels.

Why Work with Me?

Experience That Scales: I’ve worked with organizations of all sizes, from large enterprises managing multimillion-dollar campaigns to small businesses building their first online presence. That range means I understand what moves the needle at every level—strategy, structure, and execution.

Data at the Core: Every recommendation I make is driven by real analytics, not guesswork. I integrate Google Analytics 4, Search Console, and SEMrush data into easy-to-read dashboards that reveal what’s working, what’s not, and how to improve performance fast.

End-to-End SEO Expertise: From technical audits and site migrations to keyword strategy, metadata, UX design, and content creation—I handle every piece needed to help your website rank higher and convert better.

No Agencies. No Middle Layers: You work directly with me. That means clear communication, faster turnarounds, and strategies tailored to your business—not cookie-cutter templates.

Proven Results. Real Growth: I’ve helped enterprise brands clean up complex SEO ecosystems and guided local businesses to dominate their markets. The approach is simple: use data, focus on intent, and create content that converts.

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