Expert insights, SEO strategies, and digital marketing guides to help brands grow through data, creativity, and smarter optimization.

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Jennifer Cannizzo 10/4/25 Jennifer Cannizzo 10/4/25

Content Strategies for Generative AI Search

Adapt your content for Google’s AI Overviews. Learn structure, trust signals, and data optimization that help AI feature your content in summaries.

Jennifer Cannizzo 5/23/25 Jennifer Cannizzo 5/23/25

Learn how to identify when your content appears in Google’s AI Overviews. Track visibility, measure traffic shifts, and adapt your SEO accordingly.

Jennifer Cannizzo 4/6/25 Jennifer Cannizzo 4/6/25

Understand how Generative Engine Optimization (GEO) changes SEO. Learn to optimize for AI search systems that summarize, reason, and recommend.

Jennifer Cannizzo 2/6/25 Jennifer Cannizzo 2/6/25