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The West Firm, PLLCLaw Firm
Law Firm · Website Redesign / SEO
A law firm site built on trust and practice-area SEO
The West Firm needed a site that matched its reputation in environmental and energy law and that could rank for each practice area. The redesign leads with expertise, puts the attorneys forward and gives every practice area its own home.
practice areas
attorney profiles
newsroom articles
directory filters
The build
01 · Homepage hero
Your trusted partner in environmental and energy law
An Albany skyline at dusk with the firm’s W mark, the firm name in classic serif type and a single Our Attorneys button.
02 · Practice areas
Six practice areas, six landing pages
Icon cards for energy development, environmental, corporate, administrative, banking and financial services, and commercial real estate law each link to a dedicated page with its own sub-practice content.
03 · Local SEO
The Albany office at Union Station
A photo of the Union Station building layered with a map, plus the full address and phone, ties the firm to its location for local search.
04 · Attorneys
Attorneys up front
A grid of consistent attorney headshots on a deep green band introduces the team and links to individual profiles, a key trust signal for legal clients.
05 · Content
Helpful resources and credentials
Recent articles with dates and practice tags keep the site fresh, followed by association logos and the required attorney advertising disclaimer.
06 · Attorney directory
A filterable attorney directory
Meet the Attorneys lets visitors filter by attorney name, practice area and industry, with consistent headshot cards, titles and Learn More and vCard buttons on every profile.
07 · Practice page
Practice-area pages with depth
Each practice area, like Energy Development, opens with an in-depth overview and a list of key specialties beside a project photo, with jump links to focus areas, attorneys, FAQs and resources.
08 · Practice page
The right attorney for the work
An interactive panel lists the attorneys who specialize in that practice; picking a name shows their title, industries, practice areas, email and vCard.
09 · Practice page
FAQs and related resources
Practice-specific FAQs answer the questions clients and AI search tools ask, followed by related articles from the newsroom for deeper reading.
10 · Newsroom
The TWF Newsroom
A full content hub of guides and legal explainers, from power purchase agreements to ground leases, each with a custom graphic, practice tags and date. This is the engine behind the firm’s practice-area SEO.
11 · Contact
Get in contact today
A contact band with the firm logo flows into a footer with address, practice areas and resource links, including a link to leave a review.
The palette
Pulled straight from the live site.
What I delivered
- Website redesign
- Dedicated pages for six practice areas
- Attorney profiles and Albany office details
- SEO, including practice-area content
- Resources blog
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