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Baby Gear Comparison Site · Custom Website Build / SEO / Content
Every baby gear spec, side by side
Cribpicks is our own build: a comparison site for new parents that puts every maker’s specs next to each other and lets the numbers do the talking. It’s also where we test what works in large-scale SEO and AI search, from site architecture across thousands of pages to content that answers the exact questions parents type.
products
categories
guides
paid rankings
The build
01 · Homepage hero
Search first, then explore
The homepage opens on a search bar, popular searches and the three numbers that explain the site: products tracked, categories covered and zero paid rankings. The illustrated scene changes with the season, so the site feels looked after.
02 · Navigation
Where are you headed?
Nine departments sit along a winding trail, each with its product count. Every stop leads to a topic hub, so parents and search engines both get a clear path from broad to specific.
03 · Category hubs
The big landmarks
The six categories parents research most each get an illustrated card with the model count and the price range most of them sell for, so people know what to expect before they click.
04 · Topic hub
A hub for every category
Hub pages like Strollers break the category into types, then list every model in a filterable spec table, with budget tiers, a trunk-fit calculator, spec leaders and FAQs. One page answers dozens of searches.
05 · Comparison pages
Two models, every spec, one page
Each comparison page lines up two products spec by spec, with a toggle to show only the differences. Comparison searches like “DEMI next vs Vista V3” get a page built for exactly that question.
06 · Interactive tool
Pack the picnic basket
A budget slider splits one number into gear, stock-up items and money to keep, so a big question gets a quick, friendly answer right on the homepage.
07 · Budget planner
A planner that adjusts as you go
The full budget planner walks parents through seven steps, from the big three to nice-to-haves, and adjusts to how they live: city or suburbs, feeding plan, diapers, twins. The piggy bank keeps a running total.
08 · Content
Guides and answers
Guides target the questions parents actually search, from diaper sizes by weight to whether a stroller fits in an overhead bin. Filters by type and department keep the library easy to browse as it grows.
09 · Free tools
The little toolshed
A budget planner, a clothing count calculator, a hospital bag checklist and a recall lookup guide, all free with no account. Useful tools earn links and repeat visits that articles alone don’t.
10 · Trust
How every page is checked
Specs come from the maker, recall questions go to the agency that handles them, and anything unconfirmed is left out. A plain-language editorial policy backs it up, which matters for search on topics that affect families.
The palette
Pulled straight from the live site.
What I delivered
- Storybook woodland brand: hand-lettered logo, illustrated critters and seasonal scenes that change through the year
- Custom-coded site on Cloudflare, built to stay fast across thousands of pages
- Product pages, topic hubs for every department and category, and indexable side-by-side comparison pages
- Filterable spec tables, with “?” wherever a maker doesn’t publish a spec
- Interactive tools: a step-by-step budget planner, a hospital bag checklist, a clothing count calculator and a stroller trunk-fit check
- A guides library written around the questions parents search, with FAQs on every hub
- A published editorial and safety policy, with recall checks linked to CPSC, NHTSA and FDA searches
- Structured data and spec tables that search engines and AI tools can read
Next project
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